Product Description

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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Product Details

Publisher	McGraw-Hill/Irwin
ISBN	0073404721
Format	Ring-bound
Author	Roger Kerin,Steven Hartley,William Rudelius
EAN	9780073404721
Label	McGraw-Hill/Irwin
Edition	9
Dewey Decimal Number	658.8
Studio	McGraw-Hill/Irwin
Number Of Pages	784
Title	Marketing
Publication Date	2008-03-20
Manufacturer	McGraw-Hill/Irwin

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Customer Reviews

Good

Review by Christopher M. Robertson, 2010-06-10

This book is in like new condition as stated. The shipping was fast too!

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Marketing Loose Leaf

Review by Jason T. Duff, 2010-04-16

This product arrived at my door step wrapped in air-tight plastic and I appreciate that since it was raining and the book is in good shape, arrived on time and I am still succeeding in school-work, because of it.

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Effective Learning Aid

Review by Andrea Semler, 2010-02-22

A good book overall. Plenty of detail, links to reference websites, real-world examples. A bit overpriced.

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OK

Review by Qihui Yu, 2010-02-14

The cover is likely chewed by a dog or some other animals. A corner of the book is missing. However, the inside of the book is OK.

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Marketing Text

Review by Joshua Y. Ellard, 2010-02-10

Book was in great condition. It is being used for a pre-requisite MBA course. Newest edition at an excellent price.

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