Category: Book
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Buy itThis book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties.
| Publisher | Atlantic Publishing Company |
| ISBN | 0910627541 |
| Format | Paperback |
| Author | Robert Hayes |
| EAN | 9780910627542 |
| Label | Atlantic Publishing Company |
| Edition | Book and CD-ROM |
| Dewey Decimal Number | 658.8708 |
| Studio | Atlantic Publishing Company |
| Number Of Pages | 288 |
| Title | The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise |
| Release Date | 2006-01-01 |
| Publication Date | 2006-08-14 |
| Manufacturer | Atlantic Publishing Company |
Review by Rob MN, 2010-08-23
I have been doing a lot of reading about franchises and have purchased quite a few books on the subject. The Franchise Handbook was one of the least useful.
First of all, it it quite short (288 pages), and is VERY large print with a lot of extra "fluff" like pictures of people that add nothing to the content or value. The book would only be about 227 large-print pages without the "Franchising Resources" and glossary chapters. These two chapters are basically high-level listings that can easily be found on any of the internet's franchising websites for free.
Overall the chapters on franshising, planning, and being a franchisee seemed pretty superficial and didn't go into much detail. Another annoying point about the book was that it frequently referred to other high-priced books from Atlantic Publishing (the publisher of this book). While there is a forward by Kevin B. Murphy ("Mr. Franchise"), I could find no mention of an author anywhere in the book. Perhaps it is a poor attempt of a collaborative effort by staffers at Atlantic Publishing.
My advice is to buy "Franchising for Dummies" by Michael Seid. It is much more complete and useful, and also includes a CD-ROM with helpful forms and additional information.
Review by Ryan McCann, 2010-06-17
This book covers it all and is very readable. It has information for what to do before and after you start a franchise. It is a book to keep and refer back to for helpful reminders on how to keep your franchise going strong.
Review by Adrian Mihail, 2010-01-25
It's good reading for somebody like me that just starts considering getting into the franchise business.
Review by P. R. Valcin, 2010-01-24
If you really want to know what you're getting into when buying a franchise, this book is for you. What I like about this book is the fact that it teaches the negative and the positive things from buying a franchise. You need to do proper research before you make that decision.
Review by Kevin Murphy, 2007-01-24
As a Franchise Expert and Franchise Attorney with 28 years of experience in the franchise industry, I was asked by the publisher to review-edit the chapters of this book. They liked my input so much, I was then asked to write the forward. Most, but not all, of my editorial comments-revisions were included in the published version. Unfortunately, they elected not to include my comments about the misleading nature of franchise 'success' statistics and some other critical information. For additional details about buying a franchise not included in this book, feel free to visit the Franchise Foundations website at www.franchisefoundations.com Peruse the "Buying A Franchise" and "Articles II' pages. These will provide additiional information and resources to use in making an informed evaluation-investment decision. That being said, this book stands head and shoulders above anything else that's currently published for the general public. Kevin B. Murphy, B.S., M.B.A., J.D., Mr. Franchise
The Educated Franchisee: The How-To Book for Choosing a Winning Franchise
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Franchise Times Guide to Selecting, Buying & Owning a Franchise
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