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Buy itWho Is Talking About You?
Foreword by Seth Godin and Afterword by Guy Kawasaki.
Master the art of word of mouth marketing with this practical hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. (edited by author)
| Publisher | Kaplan Press |
| ISBN | 1427798613 |
| Features |
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| Format | Hardcover |
| Author | Andy Sernovitz |
| EAN | 9781427798619 |
| Label | Kaplan Press |
| Edition | Revised |
| Dewey Decimal Number | 659.133 |
| Studio | Kaplan Press |
| Number Of Pages | 232 |
| Title | Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition |
| Publication Date | 2009-02-03 |
| Manufacturer | Kaplan Press |
Review by Robert D. Crane, 2010-08-15
A good book that makes you focus on how powerful word of mouth marketing is. In many was people think they have to spend money on complex and splashy marketing campaigns, however if they simply focused on developing and nurturing an effective word of mouth campaign they'd probably be a lot better off.
The advent of the Internet has meant that doing word of mouth marketing is simple and highly effective but like anything in business you need a system. This book will help you not only understand the process and opportunity but how to go about developing an effective word of mouth system.
The book is short and easy to read. It is something that any business doing work on the Internet should consider looking into as it highlights the power that can be gained by both good reviews and fixing bad reviews. As growth of the Internet continues it is going to be the first place that many people come to learn about your business and your services. If you haven't developed a strategy to contribute in this conversation you will be passing up a huge opportunity.
This book helps you understand not only what you need to focus on to be effective but what strategies you need to put in place to benefit the most from word of mouth marketing. If you want really market you business then this book is s must read.
Review by Diana Barnum, 2010-07-31
Great downloadable worksheets and even printable ones right in the chapters, add to the value of this book. Not only learn about how to get people talking, but learn how to help create & direct the focus of discussions, address negativity or other tough issues, monitor or track results and be proactive, creating your own action plans in advance. Sounds like a good fit for all types of selling, regardless of whether the focus is online or off, products or services, small or large business, even work from home selling.
Two thumbs up!
Review by Melanie Rembrandt, 2010-03-22
If you want to increase sales and grow your business or organization quickly, this book gives you the key information necessary to succeed. As a publicist and SEO copywriter, word of mouth is an essential part of getting noticed by the press and boosting site visitors. Thanks Andy for a great read and some valuable information!
Melanie Rembrandt, Rembrandt Communications
Review by I. M. Idle, 2010-01-09
In our world of short attention spans, Tivos, and social networks, "advertising is the price you pay for being boring." Senovitz makes a compelling claim that the best marketing is buzz-worthy, unpaid conversations, or what he calls "word of mouth marketing."
If one buys the above premise, this is THE book to read. I found it entertaining, well-written and, most importantly, practical. It's been a while since I scribbled so much in the margins of a book (basically ideas sparked by Sernovitz's writing).
I highly recommend this book to anyone who needs to get the word out about their products ... be they soap, movies or charitable causes. While it is geared towards corporate-types, I think most people will find the tips helpful in getting the buzz going. The content is not "new", and there is no revolutionary idea in the book, no huge a-ha moment, but if you act on his recommendations, people will start talking about your "product."
So, start conversations. Tell someone about this review. :)
Review by Elizabeth Childers, 2009-12-31
As a new small business owner (massage therapist) I really had no idea how to start a basic marketing plan. I was on a limited budget and found 20 ideas right away that I could implement quickly, and free! This book made me focus on my own business plan first before I could start the word of mouth in action. Each time I read it I get another fresh idea for inexpensive promotion. A great resource and very easy to read.
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